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Introduction

The debate about AI replacing humans in creativity is ongoing. But the truth? AI doesn’t replace creativity—it enhances it. In advertising, the perfect formula is human imagination plus AI precision.

Where Humans Excel

Humans bring:

Where AI Excels

AI contributes:

The Perfect Balance

Winning campaigns combine both:

Case Example

A beverage brand combined human storytelling with AI-optimized layouts. The hybrid campaign drove 62% more engagement than previous human-only campaigns.

Conclusion

The future of advertising isn’t a battle between humans and AI—it’s a partnership where both thrive.

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