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Introduction

High-performing ads don’t just look good—they influence behavior. The secret? Psychology. Great ads tap into emotional triggers and subconscious decision-making patterns. Let’s uncover how the psychology of design drives conversions.

Psychological Principles in Advertising

How AI Uses Psychology

Adalyze AI evaluates whether your ad is aligned with proven psychological triggers:

Case Example

An e-commerce fashion brand changed its ad background color from grey to red (AI suggestion). The result? A 38% increase in clicks, all due to color psychology.

Conclusion

Advertising is as much psychology as it is art. Brands that understand this—and use AI to test and optimize—will consistently outperform competitors.

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