B2B SaaS: LinkedIn Single Image that Drives MQLs
INSIGHTS FROM
FLOWTECH
Head of Growth, FlowTech
PLATFORM
INDUSTRY
Software (B2B)
A single-image ad can work on LinkedIn if it leads with pain and proof instead of brand vanity.
Platform: LinkedIn
Region: Global
Timeframe: 21 days
Read time: 4 min
Key Results:
+29%
MQL Lift
+42%
CTR
+29%
MQLs
-18%
CPL
We worked with FlowTech in the software (b2b) industry to optimize their linkedin campaigns.
The Challenge
LinkedIn CPCs were high and the ad felt like a presentation slide. Stakeholders insisted the logo remain large and copy stayed abstract.
The Insight
Adalyze’s Platform Fit flagged low performance for LinkedIn due to clutter and a vague headline. The hero image looked stocky and failed to show real product context.
"The ‘pain-first’ approach clarified our message and upped demo intent overnight."
— Diana R., Head of Growth, FlowTech
The Solution
Cropped to a human + product dashboard, reduced logo prominence, introduced a 6-word pain headline (“Ship releases without regressions”), and changed CTA to “See live demo” to match intent.
The Results
CTR improved 42%, MQLs grew 29%, and CPL dropped 18%. Sales reported better call quality due to expectation-setting in the ad.
Campaign Overview
| Metric | Details |
|---|---|
| Industry | Software (B2B) |
| Platform | |
| Region | Global |
| Timeframe | 21 days |
| Objectives | Reduce CPL while improving lead quality from mid-funnel audiences. |
| Strategy | Prioritize pain clarity, show believable UI, and match CTA to the evaluation stage. |
A single-image ad can work on LinkedIn if it leads with pain and proof instead of brand vanity.
— Diana R., Head of Growth, FlowTech
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