D2C Skincare: Turning a Pretty Post into a High-CTR Performer
INSIGHTS FROM
GLOWD2C
Performance Lead, GlowD2C
PLATFORM
INDUSTRY
Beauty & Personal Care
Creative diagnosis + surgical fixes yielded measurable lift within two weeks, proving the value of pre-flight creative QA.
Platform: Instagram Feed, Instagram Reels
Region: India
Timeframe: 14 days
Read time: 4 min
Key Results:
+64%
CTR Lift
+64%
CTR
-23%
CPC
+21%
ROAS
+18%
ATC Rate
We worked with GlowD2C in the beauty & personal care industry to optimize their instagram feed, instagram reels campaigns.
The Challenge
A well-designed static creative underperformed with a 0.7% CTR. Comments hinted text was hard to read; the CTA sat below the mobile thumb-safe zone. Budget was being scaled without creative certainty.
The Insight
Adalyze flagged a low Clarity Score (62/100), insufficient contrast on the price text, and CTA placement outside the high-visibility zone. Emotional tone skewed too clinical for the self-care promise.
"We didn’t touch targeting—just the creative—and results jumped. The safe-zone overlay alone was worth it."
— Priya K., Performance Lead, GlowD2C
The Solution
We boosted contrast on price and headline, moved the CTA into the thumb-safe zone, reframed the copy from a discount-first message to a benefit-first promise (“Try the 7-day glow kit”), and added a tight product/skin close-up for instant context.
The Results
CTR rose to 1.15% (+64%), CPC fell 23%, and ROAS improved 21%. Add-to-cart rate increased 18% with no change to audience or bidding—purely creative-led lift.
Campaign Overview
| Metric | Details |
|---|---|
| Industry | Beauty & Personal Care |
| Platform | Instagram Feed, Instagram Reels |
| Region | India |
| Timeframe | 14 days |
| Objectives | Increase CTR and lower CPC without expanding audience; validate creative readiness before scaling budgets. |
| Strategy | Target micro-readability (small-size legibility), enforce safe-zone rules for CTA, and align visual tone with self-care benefits. |
Creative diagnosis + surgical fixes yielded measurable lift within two weeks, proving the value of pre-flight creative QA.
— Priya K., Performance Lead, GlowD2C
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