EdTech YouTube Bumper: Front-Loading the Benefit
INSIGHTS FROM
LEARNLEAP
Brand Lead, LearnLeap
PLATFORM
INDUSTRY
Education Technology
Even 6-second formats can communicate a promise if the first frame works hard.
Platform: YouTube Bumper 6s
Region: US
Timeframe: 3 weeks
Read time: 3 min
Key Results:
+8.7 pts
Recall Lift
+8.7 pts
Ad Recall
+22%
CTR
We worked with LearnLeap in the education technology industry to optimize their youtube bumper 6s campaigns.
The Challenge
Low ad recall and weak CTR on 6-second bumpers. The brand stinger consumed the first two seconds.
The Insight
Adalyze showed benefit appears too late and VO was buried under music. Supers didn’t align with beat intensity.
"The cold-open concept finally made our bumpers memorable."
— Maya L., Brand Lead, LearnLeap
The Solution
Opened with a student ‘win’ visual, surfaced the core benefit in the first 1.2s, and applied automatic ducking so VO stayed intelligible. Timed supers to beats using Adalyze’s beat map.
The Results
Ad recall lift rose by 8.7 points and CTR improved 22% in the test geo.
Campaign Overview
| Metric | Details |
|---|---|
| Industry | Education Technology |
| Platform | YouTube Bumper 6s |
| Region | US |
| Timeframe | 3 weeks |
| Objectives | Increase recall without extending ad length or budget. |
| Strategy | Prioritize early benefit exposure and audio clarity; sync supers to beats. |
Even 6-second formats can communicate a promise if the first frame works hard.
— Maya L., Brand Lead, LearnLeap
More customer stories
View all
Fintech Retargeting: Beating Banner Blindness
Variant diversity + light motion cues for Display
GrowFund
Fintech
Food Delivery: Story Placement Fix for Faster Swipes
Top-third text, visible price badge, and color-pop CTA in Stories
QuickEats
Food & Delivery
B2B SaaS: LinkedIn Single Image that Drives MQLs
Cutting slide-like clutter and leading with a 6-word pain headline
FlowTech
Software (B2B)