Fintech Retargeting: Beating Banner Blindness
INSIGHTS FROM
GROWFUND
Growth Analyst, GrowFund
PLATFORM
INDUSTRY
Fintech
Creative variety and motion are antidotes to display fatigue.
Platform: Google Display
Region: SEA
Timeframe: 28 days
Read time: 4 min
Key Results:
+31%
VTC Lift
+31%
VTC
+16%
Post-Click Conv.
We worked with GrowFund in the fintech industry to optimize their google display campaigns.
The Challenge
Retargeting performance decayed as frequency rose. Variants were near-identical and motion was absent.
The Insight
Adalyze identified fatigue risk from visual sameness, generic copy, and no micro-motion to refresh attention.
"The ads finally felt ‘fresh’ to our warm audience—without a redesign."
— Leo T., Growth Analyst, GrowFund
The Solution
Added subtle progress/meter motion, rotated copy to a personalized stat hook (“Your SIP grew 9%—see how”), and diversified backgrounds.
The Results
View-through conversions climbed 31% and post-click conversions increased 16% with steadier CPA.
Campaign Overview
| Metric | Details |
|---|---|
| Industry | Fintech |
| Platform | Google Display |
| Region | SEA |
| Timeframe | 28 days |
| Objectives | Restore efficiency without shrinking the retargeting pool. |
| Strategy | Introduce variety and motion while personalizing the first read. |
Creative variety and motion are antidotes to display fatigue.
— Leo T., Growth Analyst, GrowFund
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