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Food Delivery: Story Placement Fix for Faster Swipes

INSIGHTS FROM

QUICKEATS

Marketing Manager, QuickEats

PLATFORM

Instagram Stories, Facebook StoriesIndia

INDUSTRY

Food & DeliveryStoriesPlacementPriceAnchorCTA

Food & Delivery

Small positional changes in Stories dramatically change tap behavior.

Platform: Instagram Stories, Facebook Stories

Region: India

Timeframe: 2 weeks

Read time: 3 min

Key Results:

+55%

Swipe-Ups

+55%

Swipe-Ups

-26%

CPA

We worked with QuickEats in the food & delivery industry to optimize their instagram stories, facebook stories campaigns.

Story ads lagged behind feed while budgets favored vertical placement. Text overlays sat in the swipe area and pricing was hidden inside body copy.

Adalyze spotted text overlapping the interaction zone, weak figure/ground separation, and no price anchor for decision speed.

"We always suspected Stories needed different rules—this made it obvious and fast to fix."

— Ashwin M., Marketing Manager, QuickEats

Moved copy to the top third, added a ₹199 anchor in a high-contrast badge, and used a bold CTA chip aligned to the thumb zone.

Swipe-ups increased 55% and CPA fell 26% at the same audience size. Delivery windows filled faster on weekends.

Metric	Details
Industry	Food & Delivery
Platform	Instagram Stories, Facebook Stories
Region	India
Timeframe	2 weeks
Objectives	Improve Story placement efficiency without creative re-shoots.
Strategy	Enforce placement-safe text positions, add a price anchor, and increase CTA salience.